this must be porto logo

media kit · 2026 · updated april 2, 2026

the weekly english-friendly newsletter for remote workers, local and expats looking for community.

660+
subscribers
65%
open rate
30%
click-through
~9k
weekly reach across all platforms
01 — who's reading

audience

foreigners & expats 80%
80%
portuguese 20%
20%
  • expats who moved to porto or are planning to
  • locals that returned to portugal after living abroad
  • remote workers looking for connection

all actively looking for events, meetups, restaurants, services, and communities to join.

02 — performance

statistics

65%
open rate
industry avg ~22%
30%
click-through rate
industry avg ~2–3%
660+
subscribers
growing weekly
~8k
avg tiktok views
range: 2.3k – 14.8k
✉
~429
opens per issue
660 subscribers × 65% open rate. ~198 click at least one link every week.
▶
~8,137
avg views per video
recent: 2,275 · 7,163 · 14,800 · 8,308. shared organically every week.
◎
~500
additional views
organic sharing in expat and porto-focused communities.

total estimated weekly reach

~9,200 people / week
03 — partner results

past features

surfitbox newsletter feature
surfitbox
surf school
local spotlight + reader discount
4
link clicks
4
new regular students
100% click-to-conversion — every click became a paying, returning student.
read the feature →
unseen connection event poster
unseen connection
event / experience
local spotlight + reader discount
14
link clicks
1
registration using discount
2k
tiktok views
62
tiktok saves
62 saves = strong high-intent signal. people bookmarking to act on later.
read the feature →
gather porto tiktok screenshot
gather porto
specialty coffee shop
dedicated tiktok video
99k
tiktok views
3,511
tiktok saves
5,600
tiktok likes
viral reach from a single dedicated video — 3,511 saves signals a highly engaged, action-ready audience.
watch the video →

want to be featured? reach out to hello@thismustbeporto.com

04 — ad formats

ways to partner up

include your event
add your event to our weekly list shared across email, website, tiktok and instagram.
newsletter + web
local spotlight
show up on our dedicated section with description, image, link, and offer (optional). this stays live on the website. if a promo code is included, the partner is added to the website's partners page for ongoing visibility.
newsletter + web
dedicated tiktok video
a full tiktok video dedicated to your brand or event.
tiktok
cross-platform bundle
newsletter + tiktok + instagram — max reach across all channels.
all channels
custom / other
co-branded events, giveaways,... open to creative ideas that serve the audience.
let's talk

reach out to hello@thismustbeporto.com

ready? let's talk.

all sponsorships are written in editorial tone.

✉ hello@thismustbeporto.com @thismustbeporto @thismustbeporto 📩 subscribe to see it in action →